Fitzsimons wanted anyone to be able to use the Andrew Fitzsimons Fresh Dry Shampoo (£2.50), regardless of hair colour or texture. "It is completely invisible, so it can be used on dry hair." Another key element was how it made the hair feel. "I don't like when you spray your hair with dry shampoo and afterwards it doesn't feel like clean hair, it feels powdery. In this formula, we added coconut oil, so that your hair still feels clean; it's actually more like a mix between a dry shampoo and a dry conditioner."