This self-proclaimed creator of "cute and creepy cosmetics for your every desire" is a Reddit favourite, especially for its Matte Liquid Lipsticks ($14). Users agree there's no better way to nail an opaque, non-drying lip look, and the range of colours span from everyday nudes and pinks to wow-factor shades of purple, red, and even turquoise. Bonus: They're all talc-, paraben- and gluten-free, as well as PETA certified cruelty-free.