The conch piercing is done to the inner, rounded cartilage of your ear, appropriately named because this area often mimics the appearance of a conch shell. Although everyone deals with pain differently, this tends to be a slightly more sensitive piercing since the cartilage is fairly thick. However, it's still totally doable, especially with an experienced piercer, and it can be customised with a hoop that wraps around the outside of the ear (an outer conch piercing) or with a stud that rests within the cartilage (an inner conch piercing). Whichever way you do it, this is a simple, versatile piercing to add to your collection.