So far, Heyday Skincare posted on Instagram that it is committed to carrying at least 15 percent of Black-owned brands on its shelves, in addition to launching a program that donates funding and consulting to Black entrepreneurs in the skin-care industry. While there are no further details at this time, the brand said that more information is to come in July. Heyday Skincare is being applauded by its followers and other members of the beauty industry for adding an action to back its claims.