Sunday Riley is known for its high-performance formulas powered by both science and its love of botanicals, which are housed in beautiful bottles that can sit proudly on your vanity. But there's something else major to celebrate about the brand: its new B Corp status. In December 2020, the beauty brand became officially certified, something that took two years. "B Corp is a leader in corporate responsibility, sustainability, and brand ethics," said brand founder, Sunday Riley about the certification. "Partnering with B-Corp to make sure that our practices aligned with our values was a natural fit."
Key B Corp Highlights for The Body Shop:
- Packaging waste reduction: packaging redesign with the plan to have fully recyclable packaging by the end of 2021
- Energy efficiency: purchase carbon credits to offset freight and e-commerce shipments, as well as from manufacturing processes
- Supplier accountability: evaluate supplies on ethics and sustainability using the brand's Supplier Code of Conduct
- Social impact initiatives: the brand ensure continuation of contributions to organisations, including the NAACP and The Trevor Project