#1. Hire Black aestheticians (more than one).
#2. Hire Black educators and trainers to be a part of your training team. All aestheticians need to be versed in treating and caring for Black skin.
#3. Pay for your team to get advanced training on how to care for Black skin.
#4. Hire consultants who are experts in caring for Black skin to come in and help make the necessary adjustments.
#5. Carry products in your retail and back bar that can treat skin conditions of Black clientele.
#6. Support Black-owned skin-care lines by adding them to your retail.
#7. Highlight Black-owned skin-care brands, educators, and businesses at major trade shows (and in spa industry magazines).
#8. Read and educate yourself on racism, averse racism, and different type of microaggressions. Then work to develop a protocol for Black aestheticians to feel protected in those situations.
#9. Be more intentional with your brand inclusion. Hire more Black professionals to be a part of your marketing, client relations, and HR teams.
#10. If you are learning techniques from a Black aesthetician that is your peer, acknowledge them. Share their work. Collaborate with them.
#11. If you depend on the knowledge and expertise of a Black aesthetician that works for you, create an opportunity for their role to evolve (title and financially). Don't just capitalise off of it.