CocoBean was launched after the box's founder noticed that a lot of women who were launching product-based businesses weren't getting the recognition they deserved. At the time, the subscription box market was largely occupied with beauty products aimed at Caucasian women.
Through the provision of "gift-like" boxes, CocoBean appeals to women from diverse backgrounds and interests by promoting inclusivity among Black women. With the occasional nod to African themes, they take pride in supporting all female-led businesses: products from independent to globally recognised brands make an appearance in each box.
CocoBean appeals to the millennials who are buying into socially conscious brands. Their fearless approach to exploring beauty and wellness themes is commendable, especially as they honour their brand ethos of raising and celebrating Black women who are creating products that our worth our time, energy, and attention.
Check out: CocoCare Box (£37)