The Nimya Wear It All Starts Cream (£26) was created by makeup artist and beauty vlogger, NikkieTutorials (aka Nikkie de Jager), for the sole purpose of prepping your skin for makeup. The face cream, which has a marshmallow-like texture, is a moisturiser and makeup primer in one, and was developed to hydrate dry patches and keep your makeup in place for hours. "I always tell on my channel how I like my primers to be sticky, because I feel if your base is sticky, and you put your foundation over top of it, it's like a magnet — it just sticks together," de Jager previously told POPSUGAR. "We have a bunch of ingredients in the cream, but the one that gives it that grip is the glycerin. It's the go-to ingredient to make it have that beautiful stick."
Several POPSUGAR editors have given this face cream a go, and all of us have found that it really does live up to its makeup-gripping claims. Because it leaves your skin a bit tacky, it really does grab onto your makeup, helping your foundation go on flawlessly and stay that way all day long. An added bonus? It makes your complexion look incredibly glowy.