The Code8 Radiate Beauty Balm (£41) was the first product launched by the innovative beauty brand, Code8, and it continues to be a bestseller — even if beauty balms aren't so much of a trend anymore. Basically a very creamy tinted moisturiser, the Radiate Beauty Balm is probably one of the most hydrating options on this list, thanks to the addition of argan oil and pectin, which in baking can act as a thickening agent but in skin care is packed with vitamins to help deeply moisturise. Available in 10 shades (the darkest of which is quite deep), the formula feels velvety and comfortable on the skin and offers a second-skin finish. And because it's not greasy or tacky, it plays very nicely under other types of makeup.