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Addison Rae

With 57.6 million followers on the social media platform, plus a friendship with the Kardashians, Addison Rae's celebrity status is undeniable. Though she rose to fame with her dance videos, Rae announced her first endeavour in beauty and as an entrepreneur at just 19 years old with the launch of her very own brand, Item Beauty. The debut cosmetic collection is all about self-expression and having fun, which is clearly portrayed in the bright packageing and apt product names. It's also priced affordably at $12 to $22 per item, which makes it a great fit for her younger audience.