Over the summer, dozens of fashion and beauty brands showed their support for ending racial inequality by announcing grants that would help fund Black-owned beauty startups. Glossier set aside $500,000 for grants that were later distributed to 16 different businesses while SheaMoisture later invested $1 million in supporting women of colour entrepreneurs and small businesses.
By buying from companies who have started similar programs, you wouldn't directly be donating to these grants, but you would be contributing to the bigger picture and helping them make enough money to help more smaller businesses in the future.