The new Summer Fridays Babymoon Belly Balm (£22), a rich, water-free moisturiser, was inspired by co-founder Lauren Ireland's own experience with pregnancy. Becuse of that, the formula uses only pregnancy-safe ingredients, including sunflower and avocado oils (both full of omega fatty acids), vitamin E, and calendula oil, the latter of which not only gives the balm its herbal scent, but also helps soothe overstretched skin. A quick note: whilst you only see the US price on the brand's website, be rest assured that the product ships from the brand's website to the UK.