It's no wonder this went viral on TikTok — we are obsessed with the KVD Beauty Good Apple Skin-Perfecting Foundation Balm (£29), which is a full coverage cream foundation that's been formulated with hydrating ingredients (like sodium hyaluronate) so that it won't look cakey or crusty on dry skin types. The best part is, the cream is so silky and (surprisingly) lightweight that it spreads over the skin like butter when you use a brush — for the past week we've been slapping it on in two minutes before our morning Zoom meetings and we haven't noticed one unsightly streak. Available in 40 shades, this is definitely a full coverage foundation — it's so pigmented it can even cover tattoos, something makeup artist Erin Parsons demonstrated on her Instagram account.