How Kaia Gerber Is Leaning on Scent Amid the Pandemic
Over the last year, while some people got into the habit of applying a little makeup every day to establish a sense of normalcy, Gerber leaned on scent the most. "I always wear fragrance," she said. "I just wanted that one step that I was like, 'OK, I'm getting ready. I'm doing something for me today.'"
Her go-to, the new Marc Jacobs Daisy Eau So Intense Eau de Parfum ($96), is a twist on the beloved and classic Daisy scent. It's deeper and more intense than the original, which is why the campaign video was shot during golden hour to tap into that rich time of day.
For Gerber, the scent, which smells like a fruity blend of strawberry, honey, and moss, reminds her of sun-drenched walks on the beach in Malibu with her family. "That's always been my favourite time of day," Gerber said. "My family and I always would watch the sunset together. Having a fragrance that is also associated with it, it just brings me that warm feeling of when the world all looks really rich, radiant — you have this golden blanket that's over the whole world."