Huda Beauty Liquid Matte Lipstick Huda Beauty Liquid Matte Lipstick (£18) has a creamy formula that is easy to apply and won't flake off in a matter of hours. The staying power is incredible, without the horrible dry feeling — no wonder it has solid five-star reviews. Plus, with 26 pretty hues, you'll have plenty of shades to choose from. Image Source: asos.com Huda Beauty Liquid Matte Lipstick £18 from asos.com Buy Now