Not your mum's rose fragrance — and unlike any rose-based perfume we've smelled before actually — Boy Smells Rose Load Cologne de Parfum (£105) infuses rose petals and Turkish rose absolute with spices (cardamom and pink peppercorn), fruit (raspberry blossom), and woody notes (papyrus, agar wood, and sandalwood). The result is a sophisticated, multifaceted scent that somehow manages to be spicy and smoky and soft and floral at the same time.