A favourite of makeup artist Katie Jane Hughes, the Tower 28 Bronzino Illuminating Cream Bronzer (£18) is the brand's best-seller. (Seriously, it is regularly sold out in the States). Available in five shades, the formula is more like a balmy cream (versus ... well, a more creamy cream) that makes skin look sun-kissed and dewy. Once you've applied it, you literally look as if you're bathed in sunlight at the beach.