Launching on 19 July is the Neom Super Shower Power Body Cleanser (£26). In addition to being the brand's first body wash, it also features a new fresh and minty scent that is the result of combining spearmint, rosemary, and eucalyptus essential oils. The invigorating fragrance is the beauty equivalent of a shot of espresso in the morning, which is an apt metaphor seeing as the body wash also contains a shot of organic coffee and oat milk on its all-natural ingredient list.