The Tarte Tartelette In Bloom Clay Eye Shadow Palette (£42) is a fan favourite on both sides of the Atlantic. It's won numerous Readers' Choice Awards in America and is rated 4.6 out of 5 stars on QVC in the UK. The vegan and cruelty-free palette's popularity comes from its extensive range of neutral tones ("no scary colours" as one QVC customer wrote) that come in both shimmery and matte finishes, allowing you to create a wide range of looks for day or night, the office or a party. Tarte's also known for its high quality powder shadows, which blend beautifully and contain quite a bit of pigment.