"Brands like Avalon and Mizani are always a big stand out for me as hair companies that have been a big part of Black British hair evolution," said celebrity hairstylist Pashcan'el Mitchell. "They were at the forefront of Afro hair products for me. Coming up as a stylist, they were constant in pushing the boundaries and evolving their products to allow Afro hair to be as versatile as possible; products like the Avalon's Kera Care Silken Seal Blow Drying Lotion (£10) allow for a silk press, today. Curls, tomorrow."