With 20 shades to choose from, the Softlight Luminous Hydrating Concealer (£23) is lightweight but buildable, and is meant to act in place of foundation. The formula is packed with skin-nourishing ingredients like plant-based squalane, sodium hyaluronate, and vitamin E, and has a fluffy, putty-eque consistency. Its claim to fame is that it works wonders to brighten under eye circles without sinking into creases or fine lines.