I'm newly converted to cream bronzer as I find it's less clingy and a bit more forgiving on my dehydrated winter skin than powder. Studio London Flaunt Flawless Bronzing Cream (£5) is as good as any cream bronzer I've tried from more expensive brands, and makes it easy to mimic a just-hopped-off-the-plane glow when really you haven't seen any sunshine in months. It's super pigmented and buildable almost to a fault, so go slow — you can always add more. As it's matte, it's not going to make you look shimmery or unnatural, and means you can use it to contour, too.