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Rimmel Editor Reviews For Kind & Free Makeup Range
Source: Rimmel London

It's hard to pinpoint exactly when "clean beauty" began trending, but we can safely say that most brands we know and love are officially on the bandwagon in 2022. So it wasn't a surprise when Rimmel launched its Kind & Free range, which includes four vegan products — foundation, concealer, setting powder, and mascara — free from mineral oils and fragrance, which some people prefer to avoid. But cleaner ingredients don't automatically make a product effective, so our editors put this new launch to the test. Turns out, it's worth a permanent spot in your rotation.