Ever since I started working in beauty, I've become a source of product recommendations for my family. A few years ago, my cousin sent me a direct message on Instagram that read, "I recently went vegan and I need product help! Where can I find vegan brands?" I left her message unanswered for a week.
I was at a loss; where could I send her? I couldn't think of more than one brand off the top of my head, and she deserved options — good options. Fast-forward to today, and I've made a similar commitment to hers. I'm not necessarily the strictest vegan foodie (I'm working on it), but I've been eager to take the leap on vegan beauty. Knowing what I know about unethical ingredient sourcing — and the state of our world amid its climate crisis — it seems like a no-brainer. But where do I begin? Luckily, there are a lot more options for vegan beauty products today than there were way back when I received her request. Superdrug is just one standout retailer that now carries over 1,000 vegan products while also committing to long-term eco-friendly goals, like only using sustainable ingredients, including shea and palm oil, in addition to offering more reusable, compostable, and recyclable packaging options.
When it was time to rebuild my routine with 100 percent vegan — and cruelty-free, because, for me, these standards go hand in hand — ingredients, I turned to Superdrug, specifically the B. Skincare range. Formulated by experts, these solution-based products target five major skin-care concerns, including maturing skin and oil control. Ahead, discover the unique lineup of B. Skincare products that helped me to prioritise a more sustainable — and ethical — routine.