Three things came to mind when I first tested Tarte's new mascara, the Big Ego [0] (£28 for two): highlighter markers, my lost eyelash curler, and Beyoncé.

The mascara reminded me of the office staple for obvious reasons — its neon tube looked exactly like the pink one by Hi-Lite — but inside, and you'll find an hourglass-shaped spoolie. The brand promised that this brush would "[mimic] the curves of your lash line to build root to tip volume," thanks to its "twisted double-fibre bristle brush for max pigment load," and it followed through. As I swept the brush from the roots to the tips my eyelashes, I saw a visible lift. A few more coats gave them the same curvature my lost eyelash curler would have.

I let the mascara [1] set before combing through a few more layers, which left them "big, wide, and strong" — as Beyonce said in her early 2000's track "Ego." (What? She was referring to someone's confidence). The fibres lengthened and thickened without ever clumping. The result: eyelashes so fierce, even the megastar herself would approve of them. Don't believe us? See the results for yourself, ahead.

Tarte Big Ego Mascara

Tarte Big Ego Mascara Duo [2] (£28)