After a year of staying almost completely out of the spotlight, Swift returned with a bang. She released her new single, "Look What You Made Me Do," shortly after announcing her new album, "Reputation." The song, along with the video, is full of references to West and their feud. And just like West did when he premiered his music video for "Fade" at the MTV VMAs in 2016, Swift released the song's official video at the 2017 show.