Novogratz's parents are Robert and Cortney Novogratz, a husband-and-wife design team in New York City and Los Angeles. The family had two different reality shows, and Wolfgang appeared on both. Bravo's 9 by Design followed the couple balancing their family life with their business in 2009, and HGTV produced two seasons of Home by Novogratz from 2011 to 2012, where they renovated the homes of mid-tier celebrities.