In 2016, Jen launched Ouai Haircare, bringing the potential for celebrity-level glamour to the masses. The brand was an immediate hit, filling shelves at Nordstrom and Sephora. In the three years since, Ouai has only gotten better, adding fragrance and, in my opinion, the most delicious-smelling hair and body oil out there. In short, Jen is a hair-biz boss.