By the start of 2015, and around the age of 21 and 22, the pair were officially dating. Yet, with their still-rising celebrity status, their relationship went relatively under-the-radar and felt completely "normal", Jama said. Appearing on Shopping with Keith Lemon in 2020, she sais: "We just had a normal relationship. We met when we were like 20 before anyone cared about us. So then it was just a normal relationship. Basically, I always said it was like a normal relationship but people wanted to look at it more and talk about it more." By the end of the year they were dubbed the ultimate power couple by fans.