If you didn't watch (and then re-watch) the Netflix original movie To All the Boys I've Loved Before [1] this Summer, it seems you were in the minority [2]. Netflix has just revealed that the rom-com was one of the streaming service's "most viewed original films ever with strong repeat viewing." [3]

It came during a Summer in which Netflix released a number of original movies, particularly romantic comedies, and though it had strong competition from the likes of Set it Up, Sierra Burgess is a Loser, and The Kissing Booth [4], TALBILB was definitely the runaway hit, mostly due to the adorable chemistry between its young stars Lana Condor and Noah Centineo [5]. Fans soaked up every second of the sweet film, which even boosted sales of a certain probiotic drink [6].

Though Netflix doesn't release its exact ratings, it had a more fun way of highlighting the success of its original programming: by tracking the social media following of its stars. Noah Centineo (who dominated Netflix's "Summer of Love", with appearances in both TALBILB and Sierra Burgess is a Loser [7]) gained almost 13 million Instagram followers after the film's Netflix launch, putting him second only to Stranger Things [8] star Millie Bobby Brown (who amassed almost 18 million fans after the show's release).