After Heidi Montag's debut studio album, Superficial, failed to gain traction, Montag focussed on her acting career, making her film debut as Kimberly in Just Go With It in 2011. In addition to appearing on I'm a Celebrity . . . Get Me Out of Here!, Celebrity Big Brother UK, and Marriage Boot Camp alongside her husband, Montag also took part in Famous Food, where she competed against other celebrities for a partnership stake in a restaurant.