The first-ever winner is still writing, talking about, and baking cakes all these years after his famous victory. As well as publishing three books, Edd is a regular contributor for a whole host of magazines, as well as a favourite on TV shows. Oh, and he's a podcast star, too, hosting Stir the Pot. His blog, The Boy Who Bakes, has been going strong for a decade now, and when he's not adding recipes and stories to that, he's also sharing his travel tips on Instagram. Edd is one busy baker.