During a radio interview with Zach Sang, the singer revealed the album was already completed before she released "ME!" in April. "I like to be able to have the information to give [before I release a lead single], and when I have something done, that's when I can fully plan and make it the most fun experience for fans," she explained. In fact, she actually started working on the album after the Reputation tour ended. "I started working on it pretty much immediately after, but I did have a lot of ideas I'd been cultivating while I was on tour," she told Kiss 92.5. "I pretty much got into the studio when I got off tour and stayed there. I was very ready to make the next thing. I knew exactly what I wanted to make next."