This is where the business of fashion gets serious, as Eva Chen is an industry heavyweight. After spending over a decade working as an across various magazine platforms in New York City — including Elle and Teen Vogue, where she was beauty editor, and Lucky, where she was editor in chief — Chen became head of fashion partnerships at Instagram. She is the brains behind a number of features on the app, including shoppable posts, and her knowledge of the integration between fashion and digital technology will be invaluable to the contestants.