While Bieber has yet to confirm that "Intentions" is, in fact, about Hailey, the lyrics all seem to point to her. In his Seasons YouTube documentary, Hailey jokes about being "the muse" of the whole album, and in the song, Bieber sings, "When I create, you're my muse / That kind of smile that makes the news." He also seems to make a reference to her engagement ring when he sings, "Got that ring, just like Toronto."