In a move that's highly out of the ordinary, the pitch for Bring It On, which was originally titled Cheer Fever, was purchased by Beacon Communications and the movie was greenlit by Universal Pictures before it even had a director, screenwriter Jessica Bendinger told MTV. She had shopped the idea around for awhile before convincing anyone to let her make the movie, and even after Beacon bought the pitch, it was still another few years before production started.