Produced in partnership with Mind and YoungMinds, ITV's star-studded Christmas advert for 2021 highlights the importance of checking in with and listening to loved ones during the festive season. The advert follows a makeup artist at ITV as celebs like Lorraine Kelly, Maya Jama, and Emily Atack stop by her chair throughout the day and rant about their days.
"We're delighted to make a Christmas campaign with a difference, reminding people to give the generous gift of listening this Christmas. After the last couple of years, we could all use an ear," Susie Braun, director of social purpose at ITV, said of the campaign.