Yungblud promoted visibility for the LGBTQ+ community with his acceptance speech for best alternative. "This is an award in tribute to individualism. This is an award for the 13-year-old boy from the North of England who was absolutely terrified to be who he was," he said. "I would like to look down that lens right now and say if you are out there and you feel like you cannot be who you are, you can be. Keep fighting, keep being brilliant. Your imagination and your individuality is the best thing you can have."