As if changing her style to that of Jobs and hiring Apple's advertising agency wasn't enough to emulate him, Holmes hired former Apple employees at Theranos to help create a similar aesthetic to the tech giant. In podcast "The Dropout," Arriola spoke on this, saying, "Elizabeth was very obsessed with Apple. A lot of the folks that she hired in during my period were ex-Apple." Arriola was partially responsible for creating the iconic look of the iPhone.