Loved from the moment he entered the house for his likeable persona, Belo famously told housemates he didn't know who William Shakespeare was. He went on to win the show and became an internet columnist for Heat magazine. He released a single titled "Essex Boy" in 2008, but it failed to chart. He also tried to sue ITV, claiming the concept for the reality show "The Only Way Is Essex" was his original idea, but settled out of court.