In 2016, the GC entered the "Big Brother" house for the celebrity version and was the seventh to be evicted. During her stay, the reality TV star provided unlimited material for a stream of memes, particularly because Gemma hated the tasks, and so the nation kept voting for her to do them. At one stage, after being nominated yet again, the GC finally exploded in anger at fellow housemate Darren Day, which coined her catchphrase: "I'm claustrophobic, Darren!".