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ASOS has enlisted its staff, models, and brand ambassadors to shoot product from inside their own homes. As new collections are released, ASOS wants to offer more of a visual for customers than clothes on a plain white background. Shoppers who are familiar with ASOS have come to expect the online retailer's signature modelling videos on the page, which highlight the way certain fabrics move and look in the light. But as we continue to social distance without the option of going into a studio, ASOS is brainstorming many ways to restrategize its approach to e-commerce, and this is a step in the right direction.
In fact, after talking to Olivia Smith and Lotte Williams, who are both ASOS Insiders participating in this new "Models at Home" initiative, I decided I might even prefer the outfit selfie shots to something more professional. It's nice to see how women choose to pare down their clothes in their own natural spaces, and I'm loving some of the options that have been selected for use on the site.
Of course, I had questions for Olivia and Lotte, not only about what it's like to work from home and stage these daily photo shoots for ASOS but about their own unique processes. I was sure they must have picked up a few #ootd selfie tips. Luckily, both women were willing to share plenty with me. Ahead, they break down everything to know about their prep work and how often they shoot new product to suggestions about lighting, poses, and equipment. Read ahead to get the scoop, then see a few of my favourite "Models at Home" examples on the ASOS site.