How Often Do You Shoot Product?
Both Olivia and Lotte agree that if the weather is nice and the lighting is right, they feel happy and confident enough to shoot. Olivia says she'll try to shoot at least one product a day and make the most of it, in that case.
How Long Does It Take to Shoot?
About 30 to 90 minutes to set up and get the shot for one item.
How Do You Prepare?
While Olivia maintains that she likes a natural beauty look and prepares with little more than moisturiser and a lip balm — for her it's really about setting up the space, which can take about 30 minutes — Lotte just gets ready as if it's a normal day, adjusting hair and makeup depending on the product she's shooting.
Are You Limited to Certain Backgrounds?
Nope! ASOS prefers for the background to be minimal and tidy, but the company knows its models are working within small spaces. Olivia prefers to shoot in her garden and living room, and Lotte likes to be near a window for lighting purposes.