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Parade's underwear line has become such a hit over the past year because it encompasses the three key facts we all look for in a product: it's stylish, flattering, and comfortable. To celebrate turning one, Parade is releasing a cute limited-edition collection aptly called the Birthday Collection. The brand caught everyone's attention on Instagram with its sustainable and vibrant pieces that all range from $9 to $13. Talk about being affordable!
For its latest launch, Parade includes its signature styles like the boy short and high rise in new, gorgeous colours and a fun checkered print that reminds us of the '90s. Besides underwear, Parade's new Birthday collection also includes two types of hoodies with adorable balloon lettering. In the gorgeous campaign images, models showed off the colourful collection with confetti and a giant birthday cake, not to mention killer styling. The bright underwear was paired with sparkly crop tops, sweater vests, and turtlenecks.
Keep reading to see the joyful campaign imagery from the limited-edition collection ahead. Then, shop pieces if you want to give the brand a try.