"Some shapes can also give more visual bang for the buck. Think elongated shapes like marquise or oval cuts. For clients who prefer a more understated ring with a higher-quality stone, I recommend looking for a stone that sings. A stone that when you look at it comes to life and speaks directly to you. Some people fall into the trap of looking for a diamond with perfect stats. They may read or be told that they need a certain colour or clarity with specific proportions, but at the end of the day, the most important thing is the beauty of the diamond itself. It has to be beautiful in real life, not just on paper."