PS: How is Hunter factoring in sustainability when designing and producing apparel?
AW: It's incredibly important across all our products. Our boots are made of 100 percent natural rubber, and we have recently committed alongside a number of other brands to work with our partners to become FSC certified. The Stella boots are sourced from an FSC-certified plantation and made from a plant-based neoprene that generates 80 percent less CO2. Most of our boots are in fact vegan, so we will be introducing a certified vegan edit very soon. We have for some time been donating boots that are fit for purpose, but unable to be sold. We have donated more than 115,000 pairs of boots in recent years. We have then also just introduced a service in the UK, where our customers can return their old boots, which are ground down and used as filler, kickboxing bags, or playground flooring, saving up to three tons of CO2 for every ton of rubber. We are planning to roll this out globally in due course. Specific to apparel, we are introducing outerwear made from recycled polyester next spring.