The explosion of reality shows, like Keeping Up With the Kardashians, and our fascination with them has influenced the body and beauty ideals of the 2010s. From Kim Kardashian's infamous bum that's insured for a cool £16 million to the contoured face made popular by RuPaul's Drag Race and Cara Delevingne's iconic full and fluffy brows, celebrities and socialites brought more dramatic aesthetics to the looks of the decade.
• Shifting Body Ideals: It's funny how fashion, like everything else, happens in cycles. The body ideals introduced by Kim Kardashian in the '10s versus Paris Hilton in the '00s remind us of a similar extreme in the late '50s and early '60s, between Marilyn Monroe and Audrey Hepburn.
Body types should absolutely not be a trend as every body is beautifully different, but a conversation on the changing fashion and beauty ideals of a decade would be incomplete without it. In the 2010s, the superskinny ideal made popular by Hollywood stylist Rachel Zoe in the '00s was replaced by the fuller figure of the Kardashian-Jenner empire.
• Drag Culture & the Contoured Face: The Kardashians are pretty slick with appropriation, but they're not going to own the most defining beauty trend of the decade — the contoured face — which is an old-school makeup technique used regularly by drag artists that ultimately became more mainstream this decade with the popularity success of RuPaul's Drag Race. The contoured face, the hyperfeminine body proportions, and the snatched wigs (move over, Kylie), are all thanks to the original kitty girl, RuPaul, and all the drag queens who came before her.
• Big Bushy Brows: On the opposite side of the beauty spectrum, the 2010s also saw the return of the face-framing eyebrow. Cara Delevingne's thick bushy arches launched a million Google searches. And the return was quite literal, as many people who grew up in the '90s and early 2000s desperately tried to grow their brows back after years of plucking them into pencil-thin oblivion.