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Slide 13 of 75

Clothing to Sell: Bright Colours and Prints

"While many of our customers are shopping for items they are wanting to wear now, they are also looking ahead and making 'aspirational' purchases for when things begin to return to normal," Skoda said. "People are still shopping spring trends, just in a new way. We're seeing less interest in formalwear than we generally would in this pre-wedding time of year, but lots of interest in cheerful prints and bright colours. Consumers want to be optimistic and to get excited about what they will wear once they can return to daily life or what they can put on now to bring a dose of spring indoors."