"Finding John B's signature look was an organic process in the fitting room. We had a lot of fun in there. We danced to great music and laughed a ton. I think that John B's effortless style was a result of Chase Stokes's laid-back personality and a very relaxed fitting room environment. Chase is very trusting of my instincts. I had him in the Captain Fin Co tee, and something didn't feel quite right. I loved the symbolism with John B being the captain of the HMS Pogue, but it was too on the nose. I said, 'Turn it inside out.' He didn't flinch at the suggestion, the symbolism got even better, and I love the result."
Image Source: Courtesy of Emmie Holmes