POPSUGAR: How did the idea for the Thrift Logo symbol come to you?
Christian Siriano: I was already a big believer in thrifting, and throwaway fashion culture is a problem I think about quite a lot. So when ThredUp came to me with the challenge to design the first logo for used clothing, I immediately had a lot of ideas. The logo we've created is a modern evolution of traditional fashion and recycling symbols, designed to stand for circularity in a bold new way.
PS: How did ThredUp develop your design into a patch?
CS: I love that ThredUp transformed the digital Thrift Logo I designed into a wearable patch made of 100 percent recycled textiles. We were thoughtful about every aspect of the design, from the first sketches of the logo, to creating the patch sustainably, to placing the patch on thrifted items for the logo launch collection. I'm proud of the end result and excited to share it with the world.
PS: How are you personally using the symbol?
CS: I've been rocking the Thrift Logo on some of my favourite vintage tees and blazers. It's an easy way to turn a simple thrifted item into a statement piece about sustainability!
PS: Why is the Thrift Logo a more important logo to wear on your sleeve than any designer logo?
CS: Logos have power. They say something about who you are and what you stand for. The Thrift Logo shows you care about sustainability, while a local brand logo shows you care about small business. My new sport line (with the slogan "People Are People") shows you care about other humans. What we wear matters and clothes have the power to inspire positive change.